Smoothie Project

          This design was my final piece for a smoothie project.

In this project i had to not just design a smoothie company. but completely create a whole new smoothie brand in its self.

After plenty of days deciding on names and how they would look, 'Bits' smoothies was the one for me.

Using 'Bits' i went for a more 'sex sells' approach but it also had a comedy side to it. But the real meaning was just to interpret 'only the best bits'. The illustration goes with that idea aswell because it shows a banana with the best bits cut out of it.

The colour scheme not only interprets the flavour of the smoothie but also gives of a healthy look.

I really enjoyed this project because there was a lot of design work involved, not just creating a logo, but creating a whole company, bottle design and posters. There was a lot to do in this project which kept me busy. Overall, i'm pleased with the outcome. 

Illustration created by pencil, scanned in and completed in Adobe Illustrator.